Built from zero.
More than once.
Three ventures. Different stages. Each shaped the operator I am today.
2023 - Present
Regional Director and GM
Beyonity
Led the Saudi expansion.
Built Beyonity in Saudi from an unknown European brand into a category leader in its market.
Key outcomes
20+ Saudi developers clients
Established the Saudi company. Built the local operation from the ground up.
Built the GTM strategy. Mapped the market, developers, positioning and commercial approach.
Won the first clients. Turned zero Saudi track record into 20+ developer clients.
Built the commercial engine. From prospecting and RFPs to procurement, negotiation and closing.
Built a 30M+ SAR pipeline. Created 30M+ SAR in active opportunities across the Saudi market.
2021 – 2023
Co-Founder & COO
GetHalal
Built and operated the startup.
Co-built GetHalal from zero, leading operations, B2B revenue and go-to-market as the company scaled.
Key outcomes
~€1M raised
~€600K revenue in the first 6 months
Built the go-to-market. Developed B2C and B2B routes to market from launch.
Owned B2B revenue. Built the B2B business through hands-on prospecting, door-to-door sales and partnerships.
Led company operations. Ran day-to-day operations across a fast-moving e-commerce and delivery business.
Led a 35-person team. Managed the team across commercial, operations and execution.
Scaled and funded the business. Reached ~€600K revenue in the first six months and raised ~€1M in pre-seed capital.
2020 - 2021
Regional Director and GM
Y42
Built the early GTM engine.
Joined as Y42’s first growth hire and built its first GTM and outbound engine from zero.
Key outcomes
$0 → ~$1M ARR
Built the GTM foundation.
Worked across ICP, positioning, messaging and routes to market.
Built the first outbound motion. Created the prospecting, outreach and sales campaigns from zero.
Automated the sales engine.
Built prospecting and outreach automations to scale pipeline generation.
Turned outreach into revenue. Generated qualified meetings and helped convert early demand into customers.
Supported the growth behind a $31M Series A. Built GTM during the growth period leading into Y42’s Series
Lessons, not theory
In sales,
consistency is the unfair advantage.
What I learned early
Talk to the market before perfecting the product.
Outbound is a way to learn, not just sell.
The first customers shape the strategy.
Good prospecting does half the selling.
Repetition makes you perfect.
What I learned over time
Getting the first meeting is usually the easy part.
Closing starts long before negotiation.
Follow-up is part of selling, not admin.
Knowing when to say no is part of selling.
Never leave a deal without knowing the next move.
Let's talk
30
minutes.
One
Your challenge.
My perspective.
Whether it’s entering a market, building GTM, fixing a pipeline or getting more deals across the line. Let’s talk about what’s actually holding growth back.
Go-to-market & market entry
Sales strategy & deal progression
Real estate commercial operations
Advisory, partnerships & opportunities