Berlin - Riyadh

Osama

Soady

Different markets.

Same obsession.

No playbook. No established relationships. No obvious path to revenue. Give me that problem and I’m interested.

Go-to-Market & Revenue

PropTech · Real Estate

Arabic

English

German

3× GTM

$0 → $1M ARR

20+ Wins

Saudi developers

$12M+

Revenue generated

~$1M Raised

As a founder

35 People led

Building a startup

The story

The uncomfortable part

became my

advantage.

I learned GTM by doing the work most people avoid. Starting from zero. Cold outreach. Entering markets with no network, no pipeline and no shortcut to the first deal.

Over time, I learned that opening the door is the easy part. The real work is moving a deal from first meeting through positioning, RFPs, procurement and finally, signature.

But the principle stayed the same: the deal rarely goes to the person who tried once. It goes to the one who kept finding a way.

The Journey

What started in Berlin,

scaled in Riyadh.

2026

The pattern became clear

What started as sales became a repeatable GTM capability across different companies, products and two very different markets.

3× $0 → $1M ARR

2026

The pattern became clear

What started as sales became a repeatable GTM capability across different companies, products and two very different markets.

3× $0 → $1M ARR

2023

Built a market from zero

Berlin → Riyadh. Entered Saudi with no inherited network or pipeline. Built the market from the ground up and went on to win 20+ real estate developers.

0 → 20+ developers

2023

Built a market from zero

Berlin → Riyadh. Entered Saudi with no inherited network or pipeline. Built the market from the ground up and went on to win 20+ real estate developers.

0 → 20+ developers

2022

Learned to lead

Built and led a 35-person team. Growth became more than revenue. It became people, operations, execution and accountability.

Leading 35 people

2022

Learned to lead

Built and led a 35-person team. Growth became more than revenue. It became people, operations, execution and accountability.

Leading 35 people

2022

Became a founder

Moved to the other side of the table. Built a company, raised capital and learned what growth feels like when the responsibility is yours.

~$1M raised from VCs

2022

Became a founder

Moved to the other side of the table. Built a company, raised capital and learned what growth feels like when the responsibility is yours.

~$1M raised from VCs

2021

Built my first $1M GTM

Moved from closing individual deals to building the system behind them. ICP, messaging, outbound and sales process. The result was my first GTM journey from zero to $1M ARR.

First $1M ARR

2021

Built my first $1M GTM

Moved from closing individual deals to building the system behind them. ICP, messaging, outbound and sales process. The result was my first GTM journey from zero to $1M ARR.

First $1M ARR

2018

Learned sales from the front line

High-volume prospecting, customer conversations, objections and closing. Repetition taught me what actually moves a deal forward.

The foundation

2018

Learned sales from the front line

High-volume prospecting, customer conversations, objections and closing. Repetition taught me what actually moves a deal forward.

The foundation

Let's talk

30 minutes.

Your challenge.

My perspective.

Whether it’s entering a market, building GTM, fixing a pipeline or getting more deals across the line. Let’s talk about what’s actually holding growth back.

Go-to-market & market entry

Sales strategy & complex deals

Real estate commercial operations

Advisory, partnerships & opportunities